This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

How To Advertise Digitally

September 15, 2026 9:00 AM - 10:00 AM (EDT)

Description

How to Advertise Digitally: Smart Strategies for Small Business Success
Presented by Renda Media

Digital advertising doesn't have to be complicated—or expensive. The key to successful online marketing is having the right strategy. In this practical Professional Pathways seminar, you'll learn how to reach the right audience, create compelling messages, choose the best platforms for your business, and measure results that matter.

Designed for small business owners, marketing professionals, and entrepreneurs, this session cuts through the complexity of digital advertising and focuses on proven strategies that help businesses maximize their marketing dollars.

What You'll Learn

During this interactive seminar, you'll discover how to:

Targeting: Stop Wasting Money on the Wrong People. You don’t need to reach everyone—you need to reach your people. Platforms like Google and Meta let you target by location, interests, and behavior. The more specific you are, the more effective (and affordable) your ads become.

Message: Say Something That Actually Matters. Most ads fail because they’re forgettable. Focus on one clear benefit, one strong offer, and one call to action. Think less “we’re great” and more “here’s why this helps you today.”

Platform Strategy: Be Where It Counts. Not every business needs to be everywhere.

  • Search (Google) captures people ready to buy
  • Social (Facebook/Instagram) builds awareness and interest
  • Retargeting brings people back who didn’t act the first time
  • Pick 1–2 channels and do them well before expanding.

Measurement: If You Can’t Track It, Don’t Run It. Clicks, calls, form fills—know what success looks like. Even a simple setup (like tracking calls or website visits) helps you understand what’s working and what’s wasting money.

Whether you're just getting started with digital advertising or looking to improve your current marketing efforts, you'll leave with practical strategies you can implement right away.

Register today and learn how to advertise smarter, reach more customers, and grow your business with confidence.




View Event

Contact Information

Name: Daynelle Sanner
Email: daynelle@westmorelandchamber.com
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code

Billing Contact

Registration Protection
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}