BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260915T090000 DTEND;TZID=America/New_York:20260915T100000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:How To Advertise Digitally DESCRIPTION:How to Advertise Digitally: Smart Strategies for Small Business Success\nPresented by Renda MediaDigital advertising doesn't have to be complicated or expensive. The key to successful online marketing is having the right strategy. In this practical Professional Pathways seminar\, you'll learn how to reach the right audience\, create compelling messages\, choose the best platforms for your business\, and measure results that matter.Designed for small business owners\, marketing professionals\, and entrepreneurs\, this session cuts through the complexity of digital advertising and focuses on proven strategies that help businesses maximize their marketing dollars.What You'll LearnDuring this interactive seminar\, you'll discover how to:Targeting: Stop Wasting Money on the Wrong People. You don't need to reach everyone you need to reach your people. Platforms like Google and Meta let you target by location\, interests\, and behavior. The more specific you are\, the more effective (and affordable) your ads become.Message: Say Something That Actually Matters. Most ads fail because they're forgettable. Focus on one clear benefit\, one strong offer\, and one call to action. Think less "we're great" and more "here's why this helps you today."Platform Strategy: Be Where It Counts. Not every business needs to be everywhere.Search (Google) captures people ready to buySocial (Facebook/Instagram) builds awareness and interestRetargeting brings people back who didn't act the first timePick 1 2 channels and do them well before expanding.Measurement: If You Can't Track It\, Don't Run It. Clicks\, calls\, form fills know what success looks like. Even a simple setup (like tracking calls or website visits) helps you understand what's working and what's wasting money.Whether you're just getting started with digital advertising or looking to improve your current marketing efforts\, you'll leave with practical strategies you can implement right away.Register today and learn how to advertise smarter\, reach more customers\, and grow your business with confidence. X-ALT-DESC;FMTTYPE=text/html:

How to Advertise Digitally: Smart Strategies for Small Business Success
Presented by \;Renda Media

Digital advertising doesn'\;t have to be complicated&mdash\;or expensive. The key to successful online marketing is having the right strategy. In this practical Professional Pathways seminar\, you'\;ll learn how to reach the right audience\, create compelling messages\, choose the best platforms for your business\, and measure results that matter.

Designed for small business owners\, marketing professionals\, and entrepreneurs\, this session cuts through the complexity of digital advertising and focuses on proven strategies that help businesses maximize their marketing dollars.

What You'\;ll Learn

During this interactive seminar\, you'\;ll discover how to:

Targeting: Stop Wasting Money on the Wrong People. \;You don&rsquo\;t need to reach everyone&mdash\;you need to reach your people. Platforms like Google and Meta let you target by location\, interests\, and behavior. The more specific you are\, the more effective (and affordable) your ads become.

Message: Say Something That Actually Matters. \;Most ads fail because they&rsquo\;re forgettable. Focus on one clear benefit\, one strong offer\, and one call to action. Think less &ldquo\;we&rsquo\;re great&rdquo\; and more &ldquo\;here&rsquo\;s why this helps you today.&rdquo\;

Platform Strategy: Be Where It Counts. \;Not every business needs to be everywhere.

Measurement: \;If You Can&rsquo\;t Track It\, Don&rsquo\;t Run It. \;Clicks\, calls\, form fills&mdash\;know what success looks like. Even a simple setup (like tracking calls or website visits) helps you understand what&rsquo\;s working and what&rsquo\;s wasting money.

Whether you'\;re just getting started with digital advertising or looking to improve your current marketing efforts\, you'\;ll leave with practical strategies you can implement right away.

Register today and learn how to advertise smarter\, reach more customers\, and grow your business with confidence.




LOCATION:241 Tollgate Hill Road Greensburg PA 15601 UID:e.3313.1567181 SEQUENCE:3 DTSTAMP:20260726T170851Z URL:https://business.westmorelandchamber.com/chamber-events/Details/how-to-advertise-digitally-1847599?sourceTypeId=Hub END:VEVENT END:VCALENDAR